Wade Burns

Wade Burns

This week I take a ride with the Co Owner of Titan TITAN Performance Group  down on Brighton Road, Hove – Wade Burns.



Wade on morning ride

With extensive experience in emergency, operational and strategic management Wade combined his personal and professional passions of IRONMAN triathlon and business to forge the path for what is now TITAN Performance Group.

Wade has served as a Police Officer for nearly 20 years, being awarded the South Australia Police Service Medal, National Police Service South Medal, National Medal, Humanitarian Overseas Service Medal and Canterbury Earthquake Citation for services rendered in the disaster zone of the 2011 Christchurch  Earthquake. Phew!

As an avid endurance sports enthusiast, Wade has completed multiple marathons (sub-3 hours), multiple IRONMAN events (PB of 9:32:22) and has cycled from Adelaide to Melbourne, collectively raising more than $130,000 for CanTeen to help young Australians battling cancer.

Wade is married to Jade , has two boys under the age of 5, Kyte and Jax,  and lives by his favourite saying, “time is the most precious gift”.

  • Tell us a little about how you got into cycling?

After spending nearly a decade working in a role where physical fitness training was part of daily routine, a new role saw the fitness dwindle and so too the personal mojo. In February 2012 my wife had the crazy idea that I should set a goal of doing the Victor Harbor Triathlon in March, yes, the same year!  The last time I had ridden bike was as kid hooning around on my BMX doing skids! So, always up for a challenge I went a purchased a roadie, started rolling the legs over and the rest is history. Depending on whether you are speaking to me or my wife, this was the best (or worst!) comment she has ever made! Ha ha

  • You have an involvement in the Adelaide cycling/triathlon scene, can you describe what you do and how you came to be involved?

Completing, and surviving, the Victor Harbor Triathlon ignited a spark that soon turned into a passion for triathlon and multisport. I’ve never been one to shy from a challenge and this essentially was the catalyst to what now is  TITAN Performance Group. One event led to another, always of greater distance, and in June 2013 I completed my first IRONMAN in Cairns. By this stage I was hooked on cycling and long distance triathlon and not only did I want to keep pushing the limits of physical endurance, I wanted to go faster.

Having a passion for business, management and triathlon I was able to fuse various skills and ideas to forge new opportunities and bring to life TITAN Performance Group. As a company, TITAN is based out of Hove, South Australia, and we have a State and National footprint in triathlon, multisport and cycling. As the Official Supplier and Partner of IRONMAN Asia-Pacific we work closely with multiple national and international events and partners. Locally, TITAN HQ and our bricks and mortar store, TITAN Triathlon Multisport, is located on Brighton Road, Hove.

As South Australia’s only exclusive triathlon store they offer end to end products and services that cater for the beginner through to professional including the likes of Cervelo bikes, XTERRA Wetsuits, Nimblewear custom triathlon and cycling apparel, and much more. Their team works closely with local clubs, businesses and corporate organisations providing holistic services such as custom cycling wear through to tailored training packages and performance products.

  •  How many bikes do you own and what is your main go to bike?

Surprisingly given relationship to TITAN,  at the moment I’ve only got the one… CERVELO S5 TEAM MTN-QHUBEKA.

Wade's S5 - Morphett Road reps

  • What bike do you covet?

Cervelo made an exciting announcement at the IRONMAN World Championship last year  Cervelo will be launching their next generation bike – one built to beat the already very super P5. So something special is on the near horizon and will likely alter my answer to your previous question. J

  • How do you store your bikes?

It’s simple, my S5 Team MTM lives inside. J ‘Bumblebee’ as she’s affectionately known has pride of place in our home theatre, computrainer at the ready. Alternatively, she visits the ‘bike wall’ at TITAN HQ from time to time.

TTM - Bike walls


  • What cycling specific tools do you have in your “bike shed”?

My bike shed is quite limited. I’m super fortunate to have our amazing team at TITAN provide mechanical maintenance to my S5. The usual suspects of pump, tire levers, chain whip, lube, baby wipes, allen keys etc can always be located at home, unless my 2 and 4 year old boys have commandeered them to conduct their own form of ‘servicing’!

  • Do you do all your own maintenance or do you use a LBS? If so, which one?

I will be shameless in self-plugging our store. Our team at TITAN provide a suite of services with regard to general bike service and maintenance, through to a specific ‘race ready’ service that will get your beloved steed prepped to fire on all cylinders come race day.

TTM - Packing an S5TTM - Sports Lab - P5 Limited Retul fitting

  • What do you love about cycling?

Freedom, self-discovery and personal challenge. Cycling provides a medium to be at one with yourself – especially at the back end of a 180km IRONMAN bike leg! The freedom of being on a bike and the feeling of being at one with the bike is enchanting.

  • What annoys most about cycling?

Wind I can handle, rain not so much. I’m a believer in training how you race, but this philosophy is challenged when rain is predicted. It’s not so much the rain itself, it’s more the fact that my obsessively clean and organised nature simply can’t handle a dirty grimey bike!

  • What is your craziest/fondest cycling memory?

In October 2015 I was fortunate to be part of Road Raise – a group of 13 Adelaide based executives and personalities who cycled from Adelaide to Melbourne raising money and awareness for CanTeen South Australia. Not only did we raise in excess of $130,000, I had the pleasure of spending time with an inspiring group of people and collectively we made a positive influence to the lives of many young Aussies impacted by cancer. Hearing the stories of these young Aussies and seeing their determination, sacrifice and zest for life was truly humbling and inspiring, something I will never forget.

TTM Owners - Wade and Craig - departing Adelaide to ride to Melbourne - raised more than $130k for Canteen SA

  • What is your favourite post ride coffee spot, and what would you normally buy?

Time for coffee post ride – I wish! Between juggling work, family, children’s activities, study, training and racing – time is a rare and precious commodity in our household. If time permits, a visit to Copenhagen on Jetty Road, Brighton, never goes astray for mocha or choc shake.

  • Do you have a nickname?

Not many points for originality, typically it’s Burnsy or Burner,  but ‘Rowdy’ is often used too. My business partners think I’m as quiet as a mouse, I simply speak when something needs to be said and like to think it has impact, resonates and makes perfect sense. At least I like to think so! J

  • Finish this sentence “When I’m on my bike I…..” …feel free.
  • If you could ride anywhere in the world, where would it be?

Transcontinental. A crazy challenge, but one so rich in history, excitement, and the lure of pushing one’s self beyond the limits of your own expectations. I’m intrigued at the concept of ‘mind over matter’ and this would be an ultimate testing ground.

  • What is the biggest cycling lie you have told your partner?

Hmmm, must answer question carefully. J Time, it’s all about time. “Darling, I’ve got a 2 hour ride tomorrow”, can sometimes have the tendency to stretch a little further. There’s no point hiding anything!

  • What would you like your partner to buy you for your next birthday?

Another few hours per day! I’m more than content with my cycling and triathlon set up and really don’t wish for much at all. More time on the bike, more time with family and plenty more races.

  • Is there a local cycling outfit/company/cycling club/cycling group/person that you would like to plug?

It would be remiss of me not to plug TITAN. J Located at Shop 3, 367-369 Brighton Road, Hove, the TITAN team has you covered from custom apparel (no minimums, free design services, Italian sublimation, Italian / Swiss / French fabrics + more) through to Cervelo bikes, bike service and maintenance and a wide range of accessories. ‘Signature service’ is the foundation of providing the complete customer experience.

  • Is there anything else you feel like talking about?

Thanks so much for the opportunity to be featured in Wednesday Legs, and stay safe out on the roads. Keep up the great work and have a fantastic week.


Thanks Wade, I know your a very busy man, but its been good catching ups with you and look forward to further  catchups in the future.